Welcome to Pass It On
An ongoing experiment from a non-tech woman working in tech trying to think and feel in the open. Most of my pieces emerge from the intersections of what I’m reading (usually outside of business and technology) and what I’m experiencing day to day.
I’m Lauren
I’m based in Stockholm but grew up in London. Most of my career has been in the tech industry despite an academic background in the humanities, a combination I’m proud of and wish was more commonplace. Since 2021, I’ve been part of building Sana, an AI company on a mission to reimagine how we learn and work. Last year, we became a unicorn in Europe's largest AI exit to date.
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If you’re new here
These pieces will give you a feel for Pass It On:
Woman’s tongue: How canons shape culture and the stories women tell themselves about who they want to be.
Pilgrim: Meditations on beauty, ugliness, and presence after reading Annie Dillard’s Pilgrim at Tinker Creek.
The erotic power of agency: How AI’s developments can help us question gendered notions of intelligence.
Where good ideas come from: On the importance and practicalities of noticing things.
I haven’t always written posts like this. In the early days, Pass It On was about bringing the tech and non-profit sectors closer together, mostly through Q&As. Along the way, I interviewed some extraordinary humans like Sublime startup founder Sari Azout, Dense Discovery creator Kai Brach, product discovery legend Teresa Torres, and activist Jon Alexander. In 2025, I decided to cast the net wider and write more from my personal perspective.
I publish whenever I have something to say. Subscribing ensures my posts appear on your Substack feed and in your inbox. My goal is to keep all Pass It On pieces accessible for free, with subscriptions only activated to drive reach.
Thanks for being here.

