Hello, I’m Lauren.
I’m a non-tech person working in tech trying to make sense of the world through words. I grew up in the UK and have lived in Stockholm since 2018. In 2021, I joined Sana as the startup’s first external marketer hire and have never looked back.
Pass It On began life with a simple premise: help the tech and non-profit sectors learn from each other to build a better world. Along the way, I interviewed some extraordinary humans like Sublime startup founder Sari Azout, Dense Discovery creator Kai Brach, product discovery legend Teresa Torres, and activist Jon Alexander. I also wrote about everything from where good ideas come from and the politics of rest to second curve thinking and finding awe.
In February 2025, Pass It On started a new chapter. The tech <> non-profit constraint lifted in favour of a broader ambition around thinking in the open. I’m on a lifelong journey to get better at thinking, and believe writing is one of the best ways to do it. If that’s a mission that excites you, you’re in the right place. This newsletter is free, and you can expect posts to arrive in your inbox at least once a month.
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