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Really great, thanks Lauren

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Great first piece, thank you!

A comment: something I struggle with when using the POW method is the "What's in it for me" part. Quite often I feel there's nothing in it for a particular attendee - rather, there's something in it for everyone else because her contribution is needed to arrive at some specific outcome.

Is that an issue you've seen before? If so, how do you generally think about that?

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